Episode 52: Learning Social Media & Branding with Ledge Lounger Marketing Director Jacy Walkup
In this episode, we interview Jacy Walkup who is the marketing director at Ledge Lounger. We knew we had to get Jacy on the podcast because Ledge Lounger as a team really understands social media and branding. Jacy graduated from Texas A&M with a degree in marketing, has a background in fashion, and has helped build one of the most iconic brands in the swimming pool industry. Please listen closely because she is more than qualified and provides a ton of great insights throughout the episode.
In this day and age, some of the traditional advertising strategies that many people are used to just aren’t enough anymore. The world is changing and we as pool professionals need to start adapting with it. Social media can help you connect with customers, drive traffic, generate brand awareness, and overall increase sales. And best of all, it can all be done from your fingertips! We promise that when you get done listening you will have a better understanding of these topics and hopefully have a better marketing game plan.
2:00 Getting to know Jacy
7:15 A Little About Vistage
9:05 Started at Ledge Lounger at a Trade show
17:45 Preparing for Ledge Lounger
21:05 Writing tips and Tricks
23:15 Hiring a Social Media Person
29:30 Marketing isn't for Everyone
34:07 What is Social Media
49:35 Growing a Following on Social Media
59:50 Do it all from your Phone
1:03:30 Negative Comments what do I do
1:11:10 Photo Editing Apps and Programs
1:21:40 Biggest Success Story
Adobe Lightroom: http://bit.ly/LightRoomPWU
Building a Story Brand: http://bit.ly/BuildaStoryBrandPWU
Getting Things Done: http://bit.ly/GettingThingsDonePWU
Start with Why: http://bit.ly/StartWIthWhyPWU
Lean In: http://bit.ly/LeanInPWU
Jandy is proud to support the podcast. With their recent "Quitting the Internet" policy that went into effect January 1st 2019, they're taking a firm stance to support our industry. We think this policy is a good step forward for our industry and are glad to see a company take a stand for the service guys and gals out there. If you haven't heard episode 31 yet, please go listen to it to find out more information or go to http://bit.ly/JandyBuiltStrongPWU
This episode is also brought to you by NPT Pool Products. NPT Design Centers are THE place to go for pool tile, pool finish, hardscapes, outdoor kitchens, and more! Pool Professionals, Builders, and Designers can send your customers to NPT for professional design assistance and product samples they can take home. You can go to http://bit.ly/NPTpoolPWU to find the nearest design center or showroom as well as a wealth of photographs to show your clients. You can also download a copy of the NPT Tile and Pool Finish catalogs. So, download the NPT Mobile App today to select products, save favorites, and email them directly to your pool builder, and be sure to follow @NPTpoolproducts on Instagram and Facebook for the latest photos and product information!
We are proud to introduce our newest sponsor Ledge Lounger. Their signature product is their chaise which is commonly scene on Instagram by people who are out tanning by the pool. They have expanded on that amazing product and now offer a full line of outdoor furniture. They even just came out with outdoor games which we got to test drive while we were out in Texas visiting them. They are made out of the same material as their outdoor furniture and designed to be poolside! Their collection includes a ping pong table, cornhole, and washers. To see these amazing new products, go to http://bit.ly/LedgeLoungerPWU
Please take a moment to think about what this podcast means to you and how many hours of content that we have already produced for you, then contribute what you can afford. Please consider the upper tiers if you possible, but even the smallest contribution is extremely helpful in keeping this podcast alive. We will never take it for granted as your support means the world to us.
To support the podcast, click the link below: http://bit.ly/PCPatreonPWU