Episode 63: Pentair’s History, Mission, Brand, and Industry Support with De’Mon Wiggins & Steve Zorn

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About this episode:

In this episode, we sat down with Pentair’s Vice President-Business Unit Leader Pool De’Mon Wiggins and Vice President Sales Aquatic & Environmental Systems Steve Zorn. We were very honored to be able to go out to Pentair headquarters in Golden Valley, Minnesota and record with them. It was great to meet the team and be there in person. We are excited to be partnering with them. 

Throughout the podcast, we discuss Pentair’s history, their transition into aquatics, and some of the other brands they have acquired that fall under the Pentair name. We also get into the Pentair brand and how they have built a phenomenal reputation in the industry, products that they make, and their partnerships with the Twins and Vikings professional sports teams. This episode is very informative, educational, and inspiring for any entrepreneur listening.

Guests On this episode


De’mon Wiggins

Pentair Vice President Business Unit Leader Pool


Steve zorn

Pentair Vice President Sales Aquatic & Environmental Systems


  • 02:00 -  De’Mon and Steve introduction

  • 02:52 - Pentair history

  • 08:30 - Becoming a one-stop supplier 

  • 12:08 - What happens when a company gets acquired by Pentair 

  • 18:30 - Keeping up with technology 

  • 22:04 - Operational processes

  • 24:45 - Struggles 

  • 37:00 - Helping with skills training 

  • 44:00 - The internet is not going anywhere 

  • 50:00 - Keeping up with technology  

  • 59:38 - Pentair today 

  • 1:01:10 - Pentair products  

  • 1:10:45 - Partnership with the Minnesota Twins 

  • 1:14:13 - Last notes from Pentair 

  • 1:17:18 - Books and Podcasts recommendation 

  • 1:22:50 - Where to find Pentair 

This Episode is Brought to You By:


As a podcast for pool professionals, we know that when you sell products, it’s your reputation on the line. And, when they are Pentair products, it’s theirs as well.  That’s why Pentair’s got your back with their Tradegrade program, which supports your business and reputation with 

  • Exclusive tools and support for lead generation 

  • Attractive product rebates and longer warranties 

  • And unmatched expertise when it comes to accurate equipment selection, set up and service 

    Learn more about Pentair’s TradeGrade policy at pentair.com/tradegrade


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