Episode 54: Fireside/Poolside Chat: How These Pool Builders use Outdoor Furniture to Increase Profits
In this episode we had the pleasure of sitting down with several industry experts and even better, we got to do it poolside! Joining us for the chat is Ledge Lounger Founder and President Christopher Anderson, David Pavlesic of Paragon Pools, and Brian Drury & Cory Stanley of Decorative Pools & Landscape. We want to thank all of these gentlemen for joining us once again, as we had an amazing time talking with all of them!
The overall theme was to start thinking bigger as an industry. Why just stop with the pool, why not design the whole project, why not give your clients the full backyard experience they crave, and why not be more profitable? These men give their clients that full experience with each and every design they do and discuss why you should start providing that for your clients as well.
We discuss the progression of the industry when it comes to outdoor living environments and the evolution of the iconic chaise and other outdoor furniture within those environments. Whether you are a pool builder, designer, landscape architect, or pool service company this episode will help you to start thinking outside the box when it comes to providing that full backyard experience for your clients. We hope you enjoy this episode.
1:10 Who’s at the Chat
2:53 Where did the Idea of Ledge Lounger Come From
5:30 What are you Looking for in Furniture
10:42 What has ledge done for you
23:08 Quality Verses Inexpensive
29:50 We need to Educate Ourselves
38:40 Have TV shows Helped with Design Perspectives
49:20 Advertising with a Pool
57:05 Have an Open Mind about the Space
1:00:15 I am a Pool Builder
1:06:17 Educating the Customer on how to Maintain their new Pool
1:11:36 How to Contact Everyone from the Poolside Chat
You can find Ledge Lounger below:
You can find Paragon Pools below:
You can find Decorative Pool & Landscape below:
CB Instagram: http://bit.ly/CBIGPWU
Jandy is proud to support the podcast. With their recent "Quitting the Internet" policy that went into effect January 1st 2019, they're taking a firm stance to support our industry. We think this policy is a good step forward for our industry and are glad to see a company take a stand for the service guys and gals out there. If you haven't heard episode 31 yet, please go listen to it to find out more information or go to http://bit.ly/JandyBuiltStrongPWU
This episode is also brought to you by NPT Pool Products. NPT Design Centers are THE place to go for pool tile, pool finish, hardscapes, outdoor kitchens, and more! Pool Professionals, Builders, and Designers can send your customers to NPT for professional design assistance and product samples they can take home. You can go to http://bit.ly/NPTpoolPWU to find the nearest design center or showroom as well as a wealth of photographs to show your clients. You can also download a copy of the NPT Tile and Pool Finish catalogs. So, download the NPT Mobile App today to select products, save favorites, and email them directly to your pool builder, and be sure to follow @NPTpoolproducts on Instagram and Facebook for the latest photos and product information!
We are proud to introduce our newest sponsor Ledge Lounger. Their signature product is their chaise which is commonly scene on Instagram by people who are out tanning by the pool. They have expanded on that amazing product and now offer a full line of outdoor furniture. They even just came out with outdoor games which we got to test drive while we were out in Texas visiting them. They are made out of the same material as their outdoor furniture and designed to be poolside! Their collection includes a ping pong table, cornhole, and washers. To see these amazing new products, go to http://bit.ly/LedgeLoungerPWU
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