Episode 149: ACID Magic - The 90% Less Fumes Muriatic Acid Alternative with Ed Cassinis
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Episode Summary
In this episode, we sit down with Ed Cassinis who is the owner of Certol International, located in Commerce City, Colorado. We take a deep dive into one of Certol’s bestsellers, ACID Magic, which is a full-strength muriatic-based product formulated to ship, use, and store easier than standard muriatic or hydrochloric acid.
ACID Magic is an effective alternative to muriatic acid while improving on its weaknesses. This includes having 90% fewer fumes and a buffering agent that prevents burns to intact skin, making this product safer when using it on acid washes, salt cell cleanings, or when adjusting water chemistry.
Listen in and learn the history of Certol and how they came to acquire ACID Magic, how the product does everything that muriatic acid does but better, and how pool professionals can incorporate ACID Magic into their business.
Topics Discussed
01:12 - An introduction to Certol International and Acid Magic
12:06 - Why Certol purchased ACID Magic
13:53 - Ed’s pitch to Mandalay Bay in Las Vegas
18:30 - Benefits of 90% less fumes to warehouses
21:39 - Benefits of 90% less fumes during an acid wash
27:45 - Valuing the safety and features of ACID Magic over price
28:30 - How different is ACID Magic from muriatic acid?
35:39 - How muriatic acid outgasses through containers, but ACID Magic does not
42:17 - How to buy ACID Magic in bulk
44:20 - How to store ACID Magic on a pool service vehicle
50:13 - Safety measures for handling ACID Magic
54:26 - How to use ACID Magic to adjust pH and alkalinity levels in a pool
56:29 - Where to learn more about ACID Magic
Key Quotes From Episode
A lot of products that are advertised as environmentally friendly or safer are actually less effective than the original that they’re advertising against.
Community pools have young men and women carrying around a bottle of hydrochloric acid to wash the side of the pool. They have no idea how dangerous that bottle is. If they slip or fall, drop the bottle, and get it on themselves, they could be scarred for life on their legs or their torso, which is a risk you won’t have if you’re using ACID Magic.
However you’re doing it now, you use our product exactly the same. That’s the beauty of this. We don’t have to teach experts how to change any of their practices. All you have to do is continue what you’re doing now but using ACID Magic as a substitute and you’ll get almost identical results.
