Episode 139: Vehicle Wraps - Maximize Your Exposure and Establish Credibility with Paul of Brandsmith & Kayne of Premier Pool Care
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Episode Summary
Since January 2014, Paul Sebastian has been the Owner of Brandsmith. Paul works closely with clients to design unique and distinguishable brands that can be encapsulated in a variety of formats, including wall graphics, banners, business cards, and—as we will focus on in this conversation—vehicle wraps.
Brandsmith is an “artist-owned and passion-driven company”, clients work directly with Paul’s team from design to print. The company features an “Agency” component and a “Media” component. The Agency side covers all things creative and conceptual marketing, while the Media side covers craftsmanship, building, and printing.
Returning to the podcast and joining us today alongside Paul, is Kayne Zamorano, Owner of Premier Pool Care. The two have a close working relationship, and our conversation takes place right after a successful, amazing wrap job on Kayne’s F250. We do a deep dive into why it’s so vitally important for pool professionals to have their vehicles wrapped by a reputable design company. We also make the case that this is one of the best ways a pool company can build its brand.
Topics Discussed
00:59 - An introduction to Paul and Brandsmith
05:10 - The state of New England’s vehicle wrap industry compared to the West Coast’s
08:10 - Why it is important to have some type of branding on your work vehicle
12:01 - How Kayne’s new vehicle wrap design improved Premier’s professional image
18:37 - Getting your branding right from the start
20:45 - Why the design is the most important part
27:57 - What to look for in a designer
34:46- The designer-client relationship, and Brandsmith’s process
42:14 - Photos of your vehicle that you should be sending to the wrap company
47:20 - How long the wrap process takes once the design is approved
51:47 - Vetting for the right vehicle wrap company
1:01:06 - Things you should not do when your vehicle is wrapped
1:03:57 - Notes on pricing and budgeting when working with a wrap company
1:09:08 - Why wrapping a vehicle is one of the best ways to promote your brand
1:18:37 - Do’s and Don’ts around design hierarchy
1:21:12 - The progression of Kayne’s first vehicle to his latest one
Resources Mentioned
Key Quotes From Episode
There are some great designers out there creating some really cool pieces of art that represent your brand. Do your homework. The design is what’s most important.
If you’re looking to get a wrap and you feel like you have to steer your designer, that’s a bad designer.
You should be able to tell your designer who you are, what you do, and what you want to achieve, and they should be able to do the research and find out who your competition is in your area, and make sure they can create something that’s unique to you that also separates you from them.
If you care about the representation of your business and want to wrap your vehicle, then you probably, chances are, want to be trustworthy because you’re not going to just disappear. By showing up, you’re being accountable.
Either you have the brand or you have the relationships. Those are the two accelerators in business.
As long as you do the work, and you’re good at what you do, if you have a brand that can compete with the biggest companies aesthetically, customers are automatically going to give you the same level of trust.
If you’re legit the best at what you do, and you feel like you aren’t getting the accounts that you should be getting or the pricing that you should be getting, more than likely, it’s the branding.
