In this episode, we had the opportunity to sit down with the new Pool and Hot Tub Alliance President and CEO Sabeena Hickman. We got to know her better as a person and discussed how her previous role as the CEO of the National Association of Landscape Professionals led her to this new position and how she can use that experience to better the pool and hot tub industry. We also discussed some of the things that the PHTA has accomplished already since the merger, a few of the new hires Sabeena has made, and new programs that may be rolling out in the near future. She did a great job answering many of the industry questions throughout the interview. Sabeena shared her vision for the PHTA with us and we feel that the organization has a bright future with her at the helm.

Where to find PHTA

• PHTA Website

• PHTA Facebook

• PHTA Instagram

• PHTA Twitter

• PHTA Youtube

Resources Mentioned in Podcast

• Start with Why by Simon Sinek

• The Introvert Entrepreneur

Sponsors

• Pentair

• Lou

ShowNotes

• 3:00 Sabeena Introduction 

• 4:51 Sabeena’s Connection to the Water

• 8:21 Association of Landscape Professionals

• 10:15 Biggest Change in Landscape Industry She is Most Proud Of. 

• 12:45 Being More Transparent 

• 15:20 Programs Sabeena will be Bringing Over to our Industry 

• 17:20 How Difficult is it to Understand this Industry

• 19:33 What PHTA Interview Process was Like 

• 22:25 Vision for PHTA moving forward

• 26:30 Pentair Partners

• 27:02 Windshield University 

• 28:30 Educational Tracks 

• 29:10 Janay Rickwalder Hire 

• 31:03 New Things on the Horizon

• 34:26 Industries Biggest Struggles

• 39:14 Lou Software 

• 39:55 What Excites Sabeena About the Industry

• 40:50 Possible Trade School

• 42:10 Adopt a Pool Program 

• 44:15 Advice for Managing a Team 

• 45:29 Pool Chasers Recommendation 

• 47:08 Best Way to Reach Out

• 47:40 Start with Why

• 49:00 Introvert Entrepreneur Podcast